‘Slow News’ Tortoise Media Sheds Readers at Breakneck Speed – Guido Fawkes

‘Slow News’ Tortoise Media Sheds Readers at Breakneck Speed

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James Harding’s slow news outlet Tortoise Media reported a loss of £3.8 million for 2023, down a bit from a loss of £4.6 million the year before. It looks like things might be getting worse…

Analysis of internet traffic on SimilarWeb shows a massive drop in Tortoise readership from 465,560 in January to 242,328 in March. A 48% decline…

A newsroom insider tells Guido that senior staff are taking their “eye off the ball” and internal numbers also show a circa 50% reduction in podcast listenership. Observer staff who haven’t resigned will have thoughts on that…

20% of the site’s traffic already comes from Guardian URLs. Once the takeover is complete The Observer will no doubt be aggressively plugging Tortoise articles. Not just slow news, low traffic news…