Michelle Obama’s latest media venture is off to a sluggish start.
The former First Lady’s podcast, IMO (In My Opinion), which debuted in early March, is seeing low engagement across major platforms despite a large promotional rollout and a high-profile guest list.
The podcast features Michelle Obama alongside her brother, Craig Robinson, in weekly conversations meant to be lighthearted and relatable.
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Early topics have included discussions such as whether beets deserve warning labels.
Despite the promotional effort, the show is struggling to find a strong listener base.
On Apple Podcasts, IMO currently ranks 21st, while on Spotify, it sits at 34th.
Hey, wanna know why Michelle Obama’s podcast is bombing? Just check out this short clip.
Her podcast is an hour of her and her guests gushing over how awesome she is. pic.twitter.com/o201NCffuh— Vince Langman (@LangmanVince) March 29, 2025
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Video clips from the podcast posted on YouTube are seeing limited traffic, with some recent uploads receiving fewer than 10,000 views.
The show’s most viewed clip so far—a conversation about beets—has garnered approximately 39,000 views in three weeks.
The numbers place IMO well behind other leading podcasts in the entertainment and political categories.
Programs like The Tucker Carlson Show, The Joe Rogan Experience, and Call Her Daddy continue to dominate the charts on both platforms.
The launch of IMO came with a promotional campaign led by Higher Ground, the media company founded by Barack and Michelle Obama.
The company released a press statement before the launch, which was featured in entertainment outlets including The Hollywood Reporter and Deadline.
The press release highlighted the podcast’s weekly format and announced an initial lineup of guests such as Issa Rae, Tyler Perry, and Keke Palmer.
Michelle Obama herself promoted the podcast as a platform where listeners could relax and reflect during a time of national political change.
“With everything going on in the world, we’re all looking for answers and people to turn to,” Obama said at the time of the launch.
However, despite the attention and the rollout, the podcast has not gained the traction the promotional campaign may have anticipated.
The new podcast by Michelle Obama and her brother Craig has accomplished one thing – it has exposed them as two boring people with zero creativity and nothing interesting to say. That’s why the podcast is tanking!https://t.co/qUFsnSYgIL
— Joel Gilbert (@JoelSGilbert) April 7, 2025
Conservative commentary from outlets like RedState predicted the slow start.
In an article following the first episode, columnist Nick Arama wrote, “A podcaster has to have some appealing element, and to be honest, I can’t see any with her. She just comes across as angry and preachy. That’s not attractive. Podcasts thrive when the hosts are relatable. I don’t think this is going to last long.”
The debut episode, titled You Should Start a Podcast With Your Sibling, introduced the show’s format and tone.
As of now, the public response has not matched the initial publicity.
NEW – Michelle Obama’s new podcast “IMO,” gets only 12,000 views in 14 hours despite mass-marketing campaigns. pic.twitter.com/dnGrEqZbvb
— Disclose.tv (@disclosetv) March 13, 2025
The slow start comes despite Michelle Obama’s continued popularity within Democratic circles, where her name frequently surfaces as a potential political candidate.
Michelle is SPILLING the family secrets. @MichelleObama is telling America how Barry gets on her nerves, how he doesn’t get people, and it turns out Michelle wasn’t the only one who had problems with @BarackObama when he was in office… pic.twitter.com/ZwmVpkcSPF
— Jesse Watters (@JesseBWatters) March 13, 2025
While she has repeatedly denied interest in running for office, her media projects have kept her in the public eye.
Higher Ground has not issued a follow-up statement in response to the podcast’s performance.
New episodes of IMO are still being released on schedule across streaming platforms.
Whether the show gains traction or fades from public interest remains to be seen.
For now, IMO continues to trail behind other leading programs in a crowded and competitive podcast market.
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