Camping World CEO Marcus Lemonis is pushing back against legal efforts from local governments to remove oversized American flags flown outside his stores, stating clearly, “This flag is not coming down.”
As reported by The Western Journal, the issue gained renewed attention after officials in Greenville, North Carolina, filed a lawsuit against the local Camping World dealership over a flag that exceeds the city’s size regulations.
We need to get all of us Patriots behind Camping Workd CEO who refuse to take the American flag down at all of their locations per lawsuits filed by liberal woke fucked up cities:https://t.co/7gMEHaDANB
— Jason Curry (@curryjason) April 5, 2025
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The flag at that location spans 3,200 square feet—approximately the size of a basketball court—and sits atop a 130-foot flagpole, nearly twice the height permitted by city ordinance. Lemonis spoke with Fox Business on Saturday stating:
“This is the third city in the last several years that tried to sue us to take the flag down — threatening jail, a variety of other fines.”
The CEO noted that similar legal challenges have also come from Sevierville, Tennessee. Despite the pressure, Lemonis remains committed to keeping the massive flags flying across the company’s more than 200 locations nationwide.
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“It’s surprising to me in states like North Carolina and Tennessee that I’m dealing with this.”

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The city of Greenville responded through Brock Letchworth, the communications manager for the city.
“This has never been about removing an American flag or the type of flag,” he said. “It is about bringing the flag into compliance with City Code. We look forward to finding a resolution that will result in the continued display of the flag, but in a way that does not violate local laws.”
Camping World has flown these oversized flags for more than two decades, according to Lemonis, who views them as a symbol of gratitude to the United States.
“I wasn’t born in this country. I emigrated from Beirut, Lebanon. Came here to Miami, Florida, and had an opportunity to live the American dream in this country. I’ve put a lot of sweat and tears into building this business for my people, for the country. And it’s my love letter to tell everybody how grateful I am this country provided me an opportunity where it didn’t have to. To make money, to be a capitalist, to provide jobs in America.”
On April 1, Lemonis posted a message to X (formerly Twitter), stating that he had received “countless calls, emails, texts and mail” about his refusal to remove the flags.
Dear Any town USA,
I have received countless calls, emails, texts and mail regarding my refusal to take down the flag. These flags that I put up are not just at @CampingWorld. They have gone up at 1 small business in South Carolina @ShulersBBQ and in the town of Grafton IL.… pic.twitter.com/NZ6MnUOggG— Marcus Lemonis (@marcuslemonis) April 1, 2025
He emphasized that these flags are not only flown at Camping World locations but also at small businesses like Shuler’s BBQ in South Carolina and in towns such as Grafton, Illinois.
While legal battles may continue in some cities, Lemonis remains firm on his decision to keep the oversized American flags flying.
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