Executive That Nearly Destroyed Bud Light Into Nonexistence Now Works For LIV Golf In ‘Huge Win For PGA’

Alissa Gordon Heinerscheid … you may have heard of her.

If not, she’s the executive who nearly destroyed Bud Light with her asinine marketing tactics. From Aug. 2022-Nov. 2023, she was the vice president of the beer brand, working under AB InBev as the parent company. And as you probably know, things were disastrous.

It’s like we reported here at the Daily Caller … Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty … which evolved into Anheuser-Busch Silent On Employment Status Of Top Marketing Executives … which ultimately saw things close out like EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Responsible For Boycott Are No Longer Employed. (RELATED: Augusta National Drops Sweet Piece Of Merchandise For 2025 Masters, And I Totally Need It ASAP)

Yeah, it was pretty bad, but for some reason Heinerscheid managed to find another sweet gig, and one that’s going to make the PGA very, very happy. She’s now found herself in Team Business Operations for LIV Golf. Yes, LIV Golf, the Saudi-backed golf circuit who is currently in the middle of a heated rivalry with the Tour.

I told you the PGA would be happy.

The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf.

Huge win for the PGA! https://t.co/78X9WK4ZI8 pic.twitter.com/b9K4zOdepu

— James Laverty (@JamesLaverty45) April 8, 2025

I don’t even understand what LIV is doing here … are they trying to lose against the PGA Tour? Like seriously, what is the strategy behind hiring Alissa Gordon Heinerscheid?

It’s just dumb from where I’m sitting.