Behind The Scenes With Miliband’s Heat Pump Fashion Model – Guido Fawkes

Behind The Scenes With Miliband’s Heat Pump Fashion Model

After the ridicule over DESNZ hiring fashion model Daisy Lowe to promote heat pumps by draping herself over them in a castle the department has started posting content for its campaign. In a new shot Lowe dons a skirt styled on a cage with a heat pump while holding a croquet mallet…

DESNZ has produced a swish video with behind the scenes footage of its shoot with the model at Muncaster Castle – itself an interesting use of taxpayer money. It has managed an astonishing 8 views per day…

The department says it has one heat pump campaign which is going out “low/no cost channels and paid media.” It is curiously refusing to say how much it paid Lowe…

Apparently releasing Lowe’s bill would expose “commercially sensitive information received from contracted agencies (3rd Party Marketing Agencies). The commercial sensitivities mean that on this occasion we consider that the public interest would not be served by its release.” That is a usual method to avoid releasing information. Time will tell whether Brits rush to the shops to pick up their £6,000 (post-subsidy) pump after this caper…